Please find below an example of a text that you can cut and paste and edit the text in red for your own project and email to OIO trade specialists.  By clicking on the different links one can see how the U.S. companies are features and also examples of the various emails automatically generated to the various parties. 
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Dear SCE Safety and Security Colleagues, 

As you may know, CS France is organizing a U.S. pavilion at the 14th edition of the Milipol '05 trade show, that will be held in Paris Le Bourget November 21-25, 2005. 

We offer you to participate in an on-line trade lead generating program called "Industry Focused Promotion" by which you can promote the U.S. Exhibitors and generate trackable trade leads. 

Simply stated, “Industry Focused Promotion” works through a system of highly connected databases that automatically inform interested parties that a request has been made. Please take a look at the following web-link:

http://www.buyusa.gov/ifp/milipol05.html

Anyone viewing the web page can simply select the U.S. companies that they are interested in. By entering their contact information the submitter will automatically receive an e-mail with detailed information on the companies they have inquired about (Click Here to see an example). New feature -  Please note that the email originates from and is signed by the country trade specialist when information is available in the database. For a country for which the Country Trade Specialist name/email is not available then the email originates and is signed by the project manager.
 

In addition, other automatic e-mails are sent to:

    Ø      The selected U.S. companies  who get a copy of their own trade leads including next step suggestions; (Click Here to see an example)

   Ø      The USCS Safety and Security trade specialist at the respective post in the country where the request was generated (you!); (Click Here to see an example)

   Ø      The USEACs where the selected US firms are located so that they can follow up with their U.S. clients if needed; (Click Here to see an example)

   Ø      The USCS Safety and Security Team staff overseeing the project;  (Click Here to see an example)

This Industry Focused Promotion, if used to its full advantage, can serve as a quick and simple method of generating countless trade leads and possible export successes that will benefit all trade specialists that are active in the promotion of the U.S. companies. 

All you have to do is to draft a simple promotional email in your local language with the direct link listed above and send it to your local Safety and Security contacts. In addition, you can also list the event on your TMS local web page including a link directing visitors to the Industry Focused Promotion page and also create partnerships with local organizations involved in the industry (trade association, travel agent promoting the show, etc.). 

This is an effortless way of promoting this matchmaking service that could generating instant trade leads for you and the U.S. Commercial Service as a whole. The side benefits are that this can help you

Ø      to identify U.S. clients and evaluate the level of interest for their products/services on your local market

Ø      to identify local importers, distributors, agents or en-users interested in U.S. products or services. 

We appreciate your help in promoting this trade program. If you have any questions or to confirm your interest in participating to the “Industry Focused Promotion” at Milipol '05 please contact Cara Boulesteix at CS France (Cara.Boulesteix@mail.doc.gov)
 

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Date last Edited: 03/15/2006 04:58 PM